Marketing Your Art

Marketing is not simply about sales generation — it’s about telling your story. Remember, you are yourself as much or more than your work. Doing your homework and making a plan will pay dividends when it comes to choosing your channels.


Everyone should have goals — from companies to individu- als. Be honest with yourself and write it down. That makes it more concrete. Also, keep your goals S.M.A.R.T – Specific, Measurable Achievable, Relevant and Timely.


Identify your core or primary audience and how they communicate. Start with the people you have already reached and what makes them unique. Next, identify a secondary audience based on the type of people who share characteristics of your primary audience and who might be similarly drawn to your work if presented in a different format.

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