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SET GOALS
Everyone should have goals — from companies to individu- als. Be honest with yourself and write it down. That makes it more concrete. Also, keep your goals S.M.A.R.T – Specific, Measurable Achievable, Relevant and Timely.
FIND YOUR AUDIENCE
Identify your core or primary audience and how they communicate. Start with the people you have already reached and what makes them unique. Next, identify a secondary audience based on the type of people who share characteristics of your primary audience and who might be similarly drawn to your work if presented in a different format.
