Marketing Your Art – Part III


Find people and groups that have similar goals and au- diences this can be an organization who serves a simi-
lar audience or a person with whom you want to form a collaboration. This can work with other creatives as well as potential audience members (think graphic design, pho- tography and web design.) These partnerships will extend your reach into the community and many times are low- cost or no-cost.


Choose one or two channels to begin. Go back to your research and see what methods your audi- ence uses to communicate and go for that method first. If they prefer email, try an email campaign. Just be sure you have permission to email your audience before you launch. If they prefer social media, look at the tools that Facebook and Instagram offer for extending the reach of your posts.

Run a campaign or two and measure your results. Look
at what you invested in the campaign and see what you received in return. Establishing clear goals in the begin- ning will make this process much easier. Careful measuring can keep you from dumping too much time or money into a channel that might not fit you or your audience or they way they like to communicate.


When your brand, you want to share your story but always make sure you leave room for a conversation with your audience. Seek feedback, read comments on social media (if you use that) and find ways to get in front of them through events (as health restrictions allow).

Don’t be afraid to find organizations that speak to your audience and offer to do presentations or be a part of their meetings. Don’t forget to create pieces you can leave behind so the audience can find you later!

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